Overcomer Summer 2022
The Overcomer Summer 2002 campaign by Immerse was a comprehensive effort to engage and support youth by highlighting their stories and the critical role of the Circle of Support. The campaign aimed to inspire action through storytelling, social media engagement, and targeted solicitations.
Overall Goals:
Engagement: Increase engagement with existing supporters and reach new audiences through a mix of email marketing, social media, and direct solicitations.
Awareness: Highlight the stories of the youth and the importance of the Circle of Support in their healing and development.
Support: Drive gifts and volunteer participation to continue providing essential support to the youth at Immerse.
Cultivation Emails and Social Posts:
The cultivation emails were designed to share personal stories of youth like Stella, Xavier, and Amina, emphasizing the support they receive from the Circle of Support. Each email included compelling quotes, heartfelt narratives, and engaging photos to encourage readers to visit the website and learn more about the impact of their support. These emails served to deepen the connection between Immerse and its supporters, fostering a sense of community and shared purpose.
Social Media Integration: Each cultivation email was complemented by organic social media posts that extended the reach of the Overcomer Summer 2022 stories. These posts highlighted key aspects of the campaign, sharing snippets of the youth's journeys and the role of mentors, coaches, and RAs in their lives. They were designed to spark engagement, prompting followers to click through to learn more and get involved with Immerse.
Story Page:
The story page on Immerse’s website served as a central hub for the Overcomer Summer 2022 campaign. It featured detailed stories of the youth, such as Stella, Xavier, and Amina, and highlights the transformative impact of the Circle of Support. The page included photos and videos, offering an immersive experience for visitors. It also provided links to volunteer opportunities, ways to give, and sign-up forms for tours, ensuring a seamless transition from storytelling to actionable engagement.
Solicitation Emails and social posts:
Solicitation emails focused on encouraging gifts by demonstrating the tangible impact of donor support. Each email featured testimonials from youth, coaches, and donors, illustrating how contributions directly benefit the Overcomers. Specific examples, like helping youth find jobs or supporting summer activities, were highlighted to show the real-world applications of donations. Clear calls to action and multiple opportunities to give were included to drive contributions.
Social Media Integration: Social media posts were also used to amplify the solicitation emails. These posts featured compelling quotes and calls-to-action, directing followers to the donation page. They served to remind the community of the ongoing campaign and encourage participation from those who may not have engaged through email.
Campaign Conclusion:
The Overcomer Summer Campaign aimed to tell the story of Immerse Arkansas's youth and raise funds for their annual fund. The campaign ran from June 2 to June 30, 2022, with various cultivation and solicitation efforts complemented by social media and website engagement.
