DARCC: Sexual Assault Awareness Month Campaign (SAAM) 2024

Objective: The DARCC Spring 2024 Sexual Assault Awareness Month (SAAM) campaign run from March 25th to April 30th. It aimed to garner support for the DARCC through outright gifts and engagement opportunities like attending or sponsoring the annual community breakfast event. The goal of the campaign was to gain 24 new Believers (DARCC’s term for Recurring Donors).

Cultivation Email Samples

In the lead-up to Sexual Assault Awareness Month, cultivation emails were designed to educate and engage the audience. These emails highlighted key facts about sexual assault, shared survivor stories, and provided resources for those seeking help. The goal was to build a strong foundation of understanding and empathy before the main solicitation phase of the campaign.

Campaign Landing Page

The dedicated campaign landing page served as the heart of the campaign, presenting a powerful narrative that illustrated the impact of their work. Through compelling stories and statistics, the page aimed to resonate with visitors, encouraging them to learn more, get involved, and donate to support our mission.

Solicitation Email Samples

As the campaign moved into the solicitation phase, emails drove giving by showcasing the tangible impact of contributions. These messages were crafted to inspire immediate action, emphasizing the urgency and importance of supporting survivors during Sexual Assault Awareness Month.

Campaign Report (IN PROGRESS)

A comprehensive report is currently in progress to capture the campaign's success and detailed outcomes.