Southern Gateway Public Green

The Southern Gateway Public Green will be a $28 million six acre deck park connecting the Dallas Zoo with the west side of I-35E. The infrastructure and impending development will provide for economic mobility to the one of the poorest census tracts in the city. Track15 has assisted with the organization of fundraising and creation of various marketing items including their website and logo.

Objective

The City of Dallas recruited attorney Mike Gruber to chair the Southern Gateway Public Green Foundation which would steward all aspects of the creation and eventual management of the park. The Southern Gateway PubTrack15 was charged with creating and organizing a fundraising strategy.

Solution

This included the creation of a logo, website, and case statement.

Results