Campaign Title: Radiance: The DARCC Impact Campaign
Duration: March 1 – May 1, 2025
The Radiance campaign illuminated DARCC’s mission in powerful new ways this spring. Rooted in the belief that survivors deserve healing, dignity, and support, the campaign transitioned from a March cultivation series into a community-wide celebration during April's Sexual Assault Awareness Month (SAAM).
Through survivor stories, volunteer voices, and the Illuminate event, supporters were invited not just to witness DARCC’s impact, but to help sustain it.
Campaign Objective
This campaign sought to deepen understanding of DARCC’s trauma-informed counseling and advocacy services, inspire recurring donor support, and elevate brand visibility during SAAM. While not designed as a traditional fundraising campaign, it centered gratitude, education, and storytelling to move supporters toward sustained engagement.
Campaign Narrative
Jane found peace after years of trauma through DARCC’s counseling services.
Maria broke years of silence during SAAM and found a supportive community.
Taylor, a long-time hospital advocate volunteer, showed what it means to meet survivors with compassion.
Illuminate brought the community together through a breathtaking multimedia experience.
Specialized group therapy offerings and expanded services underscored DARCC’s commitment to innovation and inclusion.
Email Performance
Total Emails Sent: 15,719
Average Open Rate: 47.8%
Average Click Rate: 4.63%
Total Clicks: 984
Top Performing Week: Mar 30 – Apr 5 (11.3% click rate)
Bounce Rate Range: 2.6% – 4.4%
Unsubscribe Rate: ≤ 0.61%
Social Media Performance
DARCC’s email themes were reinforced across social channels. Performance of aligned posts is summarized below.
| Theme | Post Title | Date | Reach |
|---|---|---|---|
| Jane’s Story | When a DARCC advocate meets you... | Apr 27 | 125 |
| Monthly Giving | Together, we illuminated... | Apr 26 | 149 |
| Illuminate Countdown | Meet the artists behind Illuminate | Feb 28 | 85 |
| SAAM Story (Maria) | As SAAM comes to a close... | Apr 29 | 121 |
| Volunteer Feature | We’re proud to celebrate Kiana... | Apr 29 | 86 |
| Illuminate Recap | Together, we illuminated... | Apr 26 | 149 |
Top Performing Social Media Posts
Based on total engagement (reactions + comments + shares), here are the top five posts from the campaign period:
| Post Title | Date | Reach | Reactions | Shares | Total Clicks | Total Engagement |
|---|---|---|---|---|---|---|
| Illuminate was an unforgettable... | 03-29 | 357 | 29 | 3 | 81 | 33 |
| Yesterday, the City of Dallas... | 04-15 | 305 | 23 | 3 | 48 | 26 |
| Next Lunch and Learn coming... | 04-16 | 288 | 16 | 4 | 6 | 20 |
| Easy way to connect with... | 03-22 | 234 | 10 | 5 | 3 | 15 |
Giving & Website Performance
Total Gifts: 64
Total Raised: $19,329.12
Average Gift Size: $302.02
New Monthly Donors (Believers): 38
Key Insights
Survivor-centered storytelling drove the highest engagement across email and social.
April content aligned with SAAM generated stronger reach and interaction than early March posts.
Click-through rates were modest, reflecting a need to strengthen visual CTAs and external links.
Low unsubscribe and bounce rates indicate a healthy, engaged list.
