introduction:
Our Annual Giving service revolves around story-based, deadline-driven campaigns designed to engage supporters year-round. By emphasizing frequency, consistency, and personalization, we develop and execute four annual campaigns, creating tailored creative assets across digital and print media. Our commitment is to activate donor relationships, inspire broad audiences, and provide the strategic support needed to reinforce these relationships through personalized communication.
campaign objective:
The primary objective of this annual giving campaign was to honor Brother Bill's Helping Hand's rich 80-year history, which began with humble beginnings. The campaign highlighted the organization's significant growth and the expansion of its services, illustrating this with examples such as the South Dallas Community Market and the expansion of the Wild Game event, which started as a means to provide protein to neighbors. The campaign also emphasized that BBHH's ability to meet the increasing needs of our neighbors has been made possible by the unwavering support of loyal donors. Contributions to this campaign are essential to ensuring that BBHH can continue to grow and expand its impact in the community.
campaign timeline:
April 4 - April 30: Growth social ad
April 3: Email 1 and Social Post 1 (Cultivation/Engagement)
April 10: Email 2 and Social Post 2 (Cultivation/Engagement)
April 17: Email 3 and Social Post 3 (Cultivation/Engagement)
April 25: Email 4 and Social Post 4 (Cultivation/Engagement)
May 1 - May 27: Traffic social ad
May 8: Email 5 and Social Post 5 (Solicitation)
May 13: Email 6 and Social Post 6 (Solicitation)
May 16: Email 7 and Social Post 7 (Solicitation)
May 22: Email 8 and Social Post 8 (Solicitation)
CAMPAIGN STORY:
We created a dedicated landing page that narrated the story of Brother Bill's Helping Hand's growth. The page began with the organization's humble beginnings 80 years ago, detailed its current status, and shared our vision for the future. The landing page featured compelling photos, opportunities for visitors to learn more about our journey and impact, and prominently placed buttons to facilitate donations. This page served as a central hub for engaging supporters and driving contributions to ensure we can continue expanding our services and impact.
cultivation emails/social posts
We used cultivation emails and social posts to tell Brother Bill's story and engage our audience, fostering deeper connections and driving support.
solicitation emails/social posts
These emails transitioned from storytelling to direct appeals for donations that included impact messages and examples of how donations ensure continued growth for BBHH.
