Track15 Advancement Consulting Services

At Track15, we specialize in elevating higher education advancement programs through comprehensive assessment and strategic development. Our team of experienced professionals, each a subject matter expert in their field, offers a wealth of experience and expertise to enhance your advancement efforts. Our mission is to empower institutions to reach new heights in fundraising and alumni engagement by providing tailored solutions that meet their unique needs. With our deep expertise and flexible approach, we are your trusted partner in achieving excellence in advancement.

Dave Hail

Andrew Snow, MBA

Kendyl Wear, MBA

We bring decades of experience in alumni engagement, annual giving, and strategic fundraising to help nonprofits and educational institutions achieve lasting success. Our team is passionate about storytelling, relationship building, and innovative solutions that drive engagement and results.

Dave Hail, our Managing Director of Advancement Consulting Services, excels in creating innovative strategies that foster community engagement and fundraising success. With a deep passion for storytelling, Dave brings strategic insight and practical expertise to every client partnership.
Andrew Snow, Managing Partner and Co-Founder, leverages over 22 years of experience in institutional advancement and nonprofit fundraising. His leadership ensures that Track15 not only offers comprehensive fundraising services but also helps partners nurture and expand their donor relationships, resulting in increased support and impact.
Kendyl Wear, Managing Director of Annual Giving Consulting Services, combines her expertise in fundraising for both large universities and local nonprofits with data-driven creativity. Kendyl develops successful campaigns that tell compelling stories, broadening the base of support for organizations.

What We Do

We begin by understanding your institution's unique needs and objectives.
- Facilitate objective definition and stakeholder engagement through workshops, surveys, and digital platforms
- Develop custom assessment plans specifically tailored to your institution's goals
- Create tailored data collection instruments for effective information gathering
We gather comprehensive data to inform our strategies and recommendations.
- Conduct thorough reviews of existing documentation
- Implement stakeholder surveys for alumni, staff, and other key groups
- Perform in-depth interviews and focus groups to capture qualitative insights
- Analyze CRM systems (e.g., Raiser's Edge, Salesforce) and financial data using advanced techniques, including predictive analytics
We benchmark your performance against industry standards to identify areas for improvement.
- Conduct benchmarking against industry standards, including Council for Advancement and Support of Education (CASE) standards and National Association of College and University Business Officers (NACUBO) metrics
- Identify key performance indicators (KPIs) and offer ongoing monitoring and reporting services
- Perform comprehensive gap analysis to pinpoint areas for enhancement.
We offer in-depth evaluations of specific advancement areas to optimize performance.
- Evaluate the effectiveness of alumni events
- Analyze annual giving program performance
- Review and optimize major gifts fundraising strategies
- Assess and provide recommendations for planned giving strategies
- Evaluate the effectiveness of online and digital alumni engagement strategies
Based on our assessments, we provide actionable strategies to enhance your advancement efforts.
- Offer program retooling and enhancement suggestions
- Develop targeted engagement strategies for donor and alumni segments, including segmentation, personalized communication strategies, and event-based marketing tactics
- Create long-term financial strategies for sustained success
- Design customized training and development programs to build internal capacity
We help you turn our recommendations into reality with detailed planning and support.
- Prioritize recommendations for maximum impact
- Create phased implementation roadmaps using tools like Gantt charts and project management software
- Provide guidance on efficient resource allocation
- Establish clear metrics and frameworks for tracking progress
- Offer change management strategies to ensure smooth adoption of new practices
We ensure that our findings and recommendations are clearly communicated and understood.
- Compile comprehensive final reports detailing our findings
- Deliver executive presentations of findings and recommendations
- Offer follow-up consultations to ensure successful implementation and ongoing progress
We also offer specialized services to address specific advancement needs:
- Develop donor retention and cultivation strategies to improve donor loyalty and cultivate major gifts
- Assist in integrating alumni career services with advancement efforts

Track15 understands that our role extends beyond the proposed scope of work; it's about building and nurturing trust between our teams, developing excitement around strategic initiatives, and inspiring affinity within your community. While we can't control generosity, we can work together to create an environment where donors feel connected to and inspired to support the goals of your organization. By partnering with Track15, you're not just gaining a consultant, but a trusted ally committed to amplifying your impact and cultivating lasting relationships.